How long has it been since you jumped over waves, explored a cave, cooked on a campfire or went rockpooling?
We want to help kids and families reconnect with nature and the seaside. The holidays are here and there's no better time to head to the coast!
As an island nation we all feel a strong connection to the coast. In 2015 we're celebrating everything that makes the seaside special. Dr John Cooper Clarke has created a coastal poem for the nation which we want you to help complete. Watch our specially commissioned TV and cinema ad and get involved - share your love of the coast with us using #lovethecoast