The launch of The Wild Network

Connecting with nature with Project Wild Thing © Jim Elliot

Connecting with nature with Project Wild Thing

Latest update 24.09.2013 15:38

A new movement of more than 300 organisations, including the National Trust, is officially launched today (25 September) to kick-start a revolution that will reconnect kids with nature and the outdoors.

The Wild Network is a unique and pioneering collaboration between organisations both large and small to let kids get back their ‘wild time’ and reverse the trend of children losing touch with the natural world and playing outdoors.

As well as the National Trust, schools, local authorities, play groups, NHS Trusts, Scout groups, businesses, campaigners, conservationists, outdoor activity organisations, city farms, and others, have all signed up to help breakdown the barriers to kids spending time outside playing rather than inside.

Evidence about the impact of an inactive and indoors childhood has grown over the summer with the Chief Executive of the British Heart Foundation calling for a return to the ‘traditional outdoors childhood’ and new reports by the UCL Institute of Child Health and also Public Health England.

The creation of The Wild Network was first hatched at a National Trust hosted summit last autumn, one year ago today, when hundreds of people - including teachers, health professionals, academics and naturalists - came together to discuss and debate the issue of children’s disconnection with nature and decline in playing outdoors.

In one month’s time a major new feature length documentary film ‘Project Wild Thing’ will be shown at Picturehouse cinemas across the country. This witty, original and inspiring film takes a look at how kids have lost touch with nature and the outdoors, why it matters, and what parents can do to reconnect them.

Cinema tickets for the film are now available to buy online.