Seduced! A new exhibition at The Fan Museum

The Fan Museum is holding a unique exhibition looking at advertising fans © The Fan Museum

The Fan Museum is holding a unique exhibition looking at advertising fans

National Trust partner The Fan Museum is showing an exciting new exhibition of fans surrounding the theme of advertising.

Advertising is all around us, from the posters on the Tube and ads on the TV, to traditional advertisements in Newspapers and Magazines. But did you know that advertising has been a part of life since the late nineteenth century? 

The exhibition reveals how commercial art – a dynamic, seductive art-form – emerged during the late nineteenth century to play a pivotal role in generating and sustaining a culture of consumption among the growing middle classes.

Focusing on the interwar period and the aesthetics of Art Deco, Seduced! includes a colourful array of fans made to promote leisure activities such as travel, dining & shopping. Luxury brands are equally well represented with fans advertising champagne, perfume and haute-couture.

Many of the fans exhibited feature designs by masters of commercial art including, Georges Barbier, Leonetto Cappiello and René Gruau, whose striking pochoir & chromolithographic prints evoke a remarkable age of decadence, glamour, exoticism and the birth of modern consumer culture.

  • The Fan Museum, 12 Crooms Hill, Greenwich, London SE10 8ER
  • 3 June - 28 September 2014, Tue-Sat 11am-5pm & Sun 12-5pm
  • Adults £4, Concessions £3, Free for children under 7
  • 50% off for National Trust members with a valid membership card

Find out more about Seduced!...