TV campaign showcases Game of Thrones sites

Michelle Fairley, Game of Thrones star Catelyn Stark in NITB campaign © Northern Ireland Tourist Board

Michelle Fairley, Game of Thrones star Catelyn Stark in NITB campaign

Latest update 10.06.2014 13:02

The Giant’s Causeway and Carrick-a-Rede are featuring in a new TV campaign across Ireland with a Game of Thrones star.

The advert features world famous Game of Thrones actress and Causeway Coast native Michelle Fairley. Game of Thrones fans will know her better as Catelyn Stark in the hugely popular series which is filmed in Northern Ireland.

The new all-Ireland summer campaign by the Northern Ireland Tourist Board focuses on the ‘real people’ that make Northern Ireland the perfect destination for a weekend break - including John Higgins and Billy Stirling from the National Trust team on the north coast!

A series of web films tell the extended story of visitor’s experiences to Northern Ireland including the warm welcome by National Trust teams on the north coast. To view the video featuring John and Billy go here.

Michelle Fairley, Game of Thrones star and native of the Causeway Coast said; ‘I am absolutely delighted to be involved with the campaign for Northern Ireland as the North Coast is where I grew up. It is full of wonderful memories, people, places and beautiful scenery. It is in my opinion one of the most stunning coast lines in the world. Once seen, never forgotten’.

Gillian Little, Marketing Consultant for the National Trust in Northern Ireland said; ‘We work closely with our tourism partners in Northern Ireland to ensure that our special places are really showcased. So we are delighted to see two of our iconic sites profiled across the island of Ireland in such an engaging way’.

The campaign is currently live across Northern Ireland and the Republic of Ireland and will run across television, outdoor advertising, radio, press and digital media.