The People's Campaigner award

This award celebrates a person in the public spotlight who has championed an issue or cause.

Learn more about the shortlisted entries here - and the winner, Julia Bradbury.

    Winner: Julia Bradbury

    Julia Bradbury - shortlisted for the People

    Julia is a presenter on BBC Countryfile, a passionate walker and was President of the Ramblers Association.

    'I have been walking since I was old enough to have an opinion, so from around the age of about five or six.

    My father, Michael, would take me striding out across the Peak District – the place he had grown up with his younger brother. Born in Tideswell they explored the railway lines, caves, Rivers and moorland.

    Dad taught me to how to tickle trout and told me the story of the Kinder Scout mass trespass. He is passionate (and informed) about the great outdoors and he passed that zeal onto me. I consider myself very lucky. 

    The response to my walking programmes, and programmes such as Countryfile and The Great British Countryside is a constant source of pleasure and surprise. I have filmed more than 50 television walks to date and my Dad is very proud. I’m thrilled that these programmes have inspired people to get out there and have provoked an interest in our landscape and our truly unique countryside.'

    Runner up: Richard Mabey

    Richard Mabey - shortlisted for the People

    I write because I can't do otherwise.

    I did my first piece of 'nature writing' aged 7, after finding a dead pipistrelle - still warm - impaled on a parked car's radiator. Ever since, turning experience into language has become a kind of reflex, and the way I try to understand my own emotions about the world. 

    I have no goal in writing beyond extending this understanding, and revelling in perfecting that peculiarly human craft of juggling with words. If someone else listens, pauses to think, shares my passion as a result, then that is a huge bonus. 

    I have mixed feeling about the future the countryside. We now cram such a disparate array of environments under that umbrella concept - wind farms, business parks, paintball woods - that I wonder if the term has much meaning anymore.

    I think we need new ways and probably a new language for talking about open space, which recognise the increasing blurring between human s' and nature's territories. And as a balance to that I am encouraged by the growing number of landscape-scale and rewilding projects in which nature itself becomes the manager (an initiative in which, incientally the National Trust has become an innovative leader).
    Richard Mabey is a naturalist and writer whose work includes Flora Britannica.

    Runner up: Hugh Fearnley-Whittingstall

    Hugh Fearnley-Whittingstall - shortlisted for the People

    Hugh Fearnley-Whittingstall is widely known as a writer, broadcaster and campaigner for his uncompromising commitment to real food.

    As an award-winning journalist, food and cookbook writer, Hugh and his team of food experts run courses and events expounding the River Cottage food philosophy, and celebrating the very best local, seasonal food. Hugh's website is an important forum for discussing food issues of every kind.

    Hugh’s Landshare project brings together people who have a passion for home-grown food, connecting those who have land to share with those who need land for cultivating food. Since its launch through River Cottage in 2009 it has grown into a thriving community of more than 67,000 growers, sharers and helpers.

    Hugh’s Fish Fight is Hugh’s campaign to raise awareness that half of all fish caught in the North Sea is thrown back overboard dead due to the current quota system imposed by the EU Common Fisheries Policy. Those who support the Fish Fight campaign, now more than 780,000 people – aim to help bring an end to this senseless waste of food.  Aired on Channel 4 - there is more of this ongoing campaign to come.