Easter Egg Trails 2010, supported by Cadbury

Cadbury is delighted to be supporting the National Trust by helping to deliver over 230 Easter Trails at our properties this Easter. The activities focus on encouraging ‘family togetherness’ and bringing a little magic back to the Easter occasion.

The Trails are being advertised on over 25 million Cadbury Easter eggs as well as through a dedicated website - www.eastereggtrail.com - where you can search to find your nearest participating property.

All children will receive a Cadbury ‘Egghead’ Easter Egg on completion of the trail and at some of our larger properties, Cadbury are providing extra fun and games including space hoppers, egg and spoon races and face painters.

This year, we are also catering for the older child with new games and activities such as ‘nestball’.

The partnership forms part of Cadbury’s 'Purple Goes Green' environmental programme. As well as launching a number of new and exciting products this Easter, Cadbury Easter Eggs will now all carry a recycling symbol and Cadbury have reduced the amount of packaging across many of their products. This reduction will save over 247 tonnes of plastic and 115 tonnes of cardboard – an equivalent of nearly 2,000 trees!

In addition, Cadbury is making a donation of over £200,000 to the Trust this year which will enable us to continue our Ancient Tree Survey. The survey aims to map the 44,000 ancient trees on National Trust Land as well as to develop some local projects

Phil Rumbol, Marketing Director – Cadbury Trebor Bassett says;