Following on from last year's success, the National Trust is participating in the Walkers on-pack promotion during 2009.
The partnership is part of the ‘Gary's Great Trips’ promotion which focuses on all that is great about the UK and Ireland, from fabulous days out and attractions to holidays and even pub lunches!
Consumers are required to collect points from special Walkers packs which can be redeemed for either individual or family single use free entry passes to participating National Trust properties. They can also benefit from special membership and retail offers that can be redeemed at properties on the day of visit.
Points are redeemed via the Walkers website which allows the free entry passes to be downloaded and printed off. Consumers can see the offers available, searching on geographical location, type of activity or number of points collected.
Walkers and the Carbon Trust
Walkers has been working with the Carbon Trust since 2001, focusing on improving its environmental performance. Together they have undertaken some interesting and innovative work around establishing the carbon content of a packet of Walkers crisps. This now appears on the packet in a special Carbon Trust-approved logo.
In addition to this, Walkers has taken steps to ensure that all of the potatoes that it uses are British and has also been addressing health concerns by lowering salt and saturated fat levels in its crisps.
To find out more about the work that Walkers has been doing with the Carbon Trust visit www.walkers.co.uk
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