Natural childhood

We've committed to try and inspire a generation of children to get outside and discover just how much fun can be had with the natural world.

50 things to do before you're 11¾

Making a mud pie is an excellent way to have great fun outdoors

Making a mud pie is an excellent way to have great fun outdoors

We're encouraging kids to head outside and have a go at some of the best things to do outdoors. From cooking on a campfire to walking barefoot - we've got a big list of 50 things for your kids to tick off and the perfect places to try them. We think it's a great way for you to help your children reconnect with nature and the outdoors.

In 2013 we asked more than 1,700 kids to vote on their top outdoor activities and reasons why, and then set about finding the ultimate places where they could be enjoyed.

We also appointed a panel of children, the Kids' Council, to advise us on how we can make our places as much fun for kids as possible.

We all need more wild time

We've collaborated with partners in the Wild Network to create the Wild Time app. Free to download on smartphones, it's bursting with ideas for new outdoor adventures. You can even add your own Wild Time activities on the Project Wild Thing website.

Project Wild Thing

Take a walk on the wild side ...

We're working to reconnect kids with nature and supporting Project Wild Thing, a hilarious documentary film that takes an off-beat look at children’s vanishing connection with nature.

Project Wild Thing is out on DVD now, but you can also watch it online or at a special community screening. The film launched a major campaign to reconnect kids with nature. With the Wild Network, we’re encouraging families to swap at least 30 minutes of screen time for ‘wild time’. Find out more at the Project Wild Thing website or read the latest news on the blog.

What is The Wild Network?

We're a member of The Wild Network, a growing movement of over a thousand organisations and thousands of individuals who are passionate about getting kids outdoors.

Join us in the Wild Network.

Reconnecting kids with nature

Join the conversation

Natural Childhood Report

Published in March 2012, our Natural Childhood report highlighted how a generation of kids were losing touch with nature.

Natural Childhood Inquiry

Our Natural Childhood Inquiry asked you what the barriers were to kids spending more time outside.

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Silly Walkers at Studland

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