Celebrating blossom with the UK’s first ever #BlossomWatch day

Magnolia blossom at Greys Court in Oxfordshire

On 24 April 2021, we’re asking people to use the longer warmer days of spring to come together on social media to share pictures of blossom as part our first ever nationwide #BlossomWatch Day. As restrictions ease and loved ones can finally start to meet outside, we’d love you to join us in celebrating one of nature’s most magnificent spectacles.

The recent unpredictable weather – with plunging temperatures of up to minus five at night and snow in some areas – means that this year’s blossom has had an uncertain start, but is expected to reach its peak in the coming days and weeks.   

With the current spell of warmer sunnier weather putting spring back on track, we’re asking you to share pictures of blossom on social media on 24 April 2021 using the hashtag #BlossomWatch.

And by tagging your location on an interactive digital map we’ll chart the progress of blossom across the country.

" As the next step in emulating Japan’s Hanami – we want to encourage more people to fully immerse themselves in the joy of blossom."
- Annie Reilly, Blossom Programme Manager at the National Trust

Lifting spirits with blossom

Annie Reilly, Blossom Programme Manager at the National Trust says: ‘Meeting with a handful of family or friends under a blossom tree could be the ideal way to lift spirits and re-connect with people.

‘It is also a fantastic, simple activity for all ages to enjoy – grandparents and grandchildren can finally meet up outdoors and make some new memories together to celebrate not only this time in nature’s calendar, but also the easing of lockdown restrictions.’

Cherry blossom at Cotehele in Cornwall
Cherry blossom at Cotehele in Cornwall
Cherry blossom at Cotehele in Cornwall

Online buzz around blossom

Our #BlossomWatch campaign officially launched on 18 March 2021, and it’s already seen double the engagement it had in its pilot year, with over 32,000 posts across social media channels including twitter, Instagram, Facebook and TikTok.

And, the campaign has already had over 5.5 million views (reach and impressions) from the beginning of March, a million more than this time last year.

Sarah Faulkner, a supporter from Stourbridge in the West Midlands, says: ‘I particularly love spring with its beautiful blossom, which really lifts my spirits. A million tiny petals in beautiful colours from pure white to pastel pink, right through to bright yellow and orange.

‘The delicate scent in clean, crisp air fills me with hope for the year to come. Busy little bees buzzing around with excitement really make me smile. It reminds me of long country walks with my Dad when I was younger. He’d point out every bug and flower to me so I didn’t miss a thing. That curiosity has stayed with me throughout my life.

‘I love sharing my pictures, particularly so relatives in Spain and America can see them, they love the blossom and spring flowers this time of year and miss it so much.’

Blossom has also created a buzz for some celebrities with Lauren Laverne, Julia Bradbury and Matt Baker all making comments on social media.

Also, as part of the campaign and our commitment to plant blossom trees in urban areas, 45 Members of Parliament have pledged to plant a tree in their constituency this coming autumn to bring the joy of blossom to more people.

Blossom at Greys Court in Oxfordshire
Blossom at Greys Court in Oxfordshire
Blossom at Greys Court in Oxfordshire

How to get involved

To get involved and to share images of any blossom in bloom this weekend, simply share images using #BlossomWatch on social media and tag your location to pop a pin on our blossom map.