Vintage poster exhibition 2019

Come and see a selection of original posters from 200-year-old furniture store Heal's

Join us at Upton House to see an exclusive collection of vintage posters from London’s 200-year-old Tottenham Court Road furniture store, Heal’s.

For the first time ever, a selection of vintage posters from world-renowned furnishing store Heal’s are on display outside the 200-year-old Tottenham Court Road store.

This exhibition - on display until the end of July in the new squash court - illustrates the living and furnishing style that influenced new country house owners, such as Lord and Lady Bearsted. From 1927, the wealthy couple swept away the heavy furnishings of Upton’s Victorian owners and introduced mod cons and home comforts, the very latest in contemporary interior design.

In the 1930s, Heal’s represented the best in modern furnishing. Its owner, Sir Ambrose Heal had learned his craft from a Warwick cabinet-maker and was passionately committed to good design. A founding member of the Design and Industries Association (DIA), he was also a progressive-minded businessman who introduced new modern lines for the post-war generation of homeowners. 

Longstanding furniture store, Heal's as it looks today
Longstanding furniture store, Heal's as it looks today
Longstanding furniture store, Heal's as it looks today

Upton’s strong connections to the Shell family make it a fitting place to showcase this notable sample of 1930s advertising posters, which, like Shell’s landscape posters (on display in the main house), represented a new development in commercial art. Shell and Heal’s deployed modern art to positively associate their companies with the modern world. Both keen collectors, Lord Bearsted and Sir Ambrose Heal saw the potential of art to transform the way in which individuals experienced their everyday.

The exhibition runs from Saturday 9 March - Sunday 28 July 2019