Children & nature

We're on a mission to reconnect a generation of children with nature

Children climbing a tree in the grounds of Mottisfont, Hampshire.

Humble stick revealed as must-have toy

We're working with musician Raleigh Ritchie to encourage families out into the fresh air and to embrace imaginative play, by celebrating the simple and humble stick.

Children playing beside Derwentwater, Cumbria

Children need nature in their lives 

Our Natural Childhood report found that more children can identify a Dalek than a magpie. Nature's being exterminated from children's lives - now's the time to get it back.

A family toasting marshmallows over an open camp fire at Colby Woodland Garden, Pembrokeshire.

50 things to do before you’re 11 ¾  

Fancy exploring the outdoors, learning new skills and trying new things? Grab your gear and start your adventure.

Inspiring young explorers...

" They learn to light fires, take part in campfire cooking and learn basic woodworking skills. When they see what they can achieve their reaction is very inspiring."
- Tom Burditt, General Manager, North Lakes
David Bond and Ivy

We can't reconnect children with nature alone 

We’re proud supporters in the Wild Network, on a mission to re-wild childhood. With our partners in the Network we supported Project Wild Thing, an award-winning documentary that follows father-of-two David Bond as he battles to get children like his own off the screens and into the wild.

Become a member

Join us and help reconnect a generation of children with nature