Dame Vera Lynn backs £1m appeal to secure future of White Cliffs

A  view of the White Cliffs of Dover
Published : 04 Sep 2017

Dame Vera Lynn pledges her support as we launch a £1 million appeal to further protect the future of the White Cliffs of Dover.

We aim to buy 700,000 square metres of land immediately behind the clifftop we secured in 2012. This will allow us to restore habitat and land conditions, improve public access, and inspire future generations to connect with the heritage and history of the area.

Dame Vera, whose 1942 song about the cliffs helped forge her reputation as “The Forces’ Sweetheart”, said she was delighted we had launched the appeal.

'Those iconic white cliffs mean a great deal to so many people...They were often the first sight of home for our brave boys as they returned from war, and they continue to represent important British ideals such as hope and resilience, even in the most difficult of times.'

Safeguarding nature 

The stretch of land is crucial for future nature and wildlife, with over 40 species of flowers and grasses per square metre. It also provides the perfect habitat for butterflies like the Adonis Blue and Marbled White, and birds including the peregrine falcon and skylark.

In addition, the site has a number of Second World War features, including two large gun emplacements, which represent a unique part of British history.

We are using money from our Neptune costal fund towards the cost of purchase, and are aiming to raise a further £1million by 22 September to secure the land. Donations that come in after 22 September, or after the appeal has reached £1 million, will support ongoing work to protect this and other precious coastal landscapes across the UK.

" It is vital that we do all that we can to preserve this important historical site – as well as the Cross Channel battery – for posterity, so that the memory of the past is never forgotten by future generations."
- Dame Vera Lynn
An arial cliff top view of the White Cliffs of Dover

White Cliffs appeal 

The White Cliffs of Dover are once again under threat. 700,000 square metres of land immediately behind the clifftop we secured in 2012 are up for sale. The land is vital to the future of this great British icon and we must protect it. Each square metre will cost just £5 to secure and care for – how much will you help protect? We hope to raise £1 million by 22 September.