Worrying decline in days out by the sea

Published : 07 Oct 2015 Last update : 09 Dec 2015

A YouGov study has revealed a worrying 20 per cent decline in the number of people visiting the coast since 2005. The research we commissioned also found that over half the nation hasn’t had a single day trip to the coast in the last year.

A steady decline in the nation’s feelings of connectedness to the coast, particularly in young people, was also confirmed by the comparative study of 9,000 people over the last decade. Only one in seven 18-24 year olds felt that their happiest childhood memory is being by the sea, which is half the national average.

Not having enough spare time was given as the biggest reason stopping people hitting the shores. Other barriers were that the coast is too busy when the weather is nice, too expensive and lacks easy transport links. Many people said they would rather go abroad.

Read the YouGov Report (PDF / 0.2666015625MB) download

Island nation’s pride in the coast

Yet nearly 90 per cent of adults in England, Wales and Northern Ireland think of our coast as a national treasure, the research showed. And the majority of people agreed that it’s important for children to experience the UK's seaside.

There was an overwhelming sense of pride and affection for our shores with over three quarters of people agreeing that our coastline makes the UK a better place to live and more than one in five day dreaming of the coast during everyday life.

‘The UK coastline is a magical place and can offer such a diverse range of experiences – from a coastal walk to rock-pooling and just feeling a sense of freedom when kicking off your shoes,’ said Gwen Potter, our wildlife and countryside ranger and coastal champion. ‘I think the coast offers a real sense of togetherness when you visit with loved ones, which is what makes it so special to me.’

Celebrating the coast

To reignite the nation’s love of the coast, we got one of the country’s most celebrated poets, Dr John Cooper Clarke, to write a new poem, the ‘Nation’s Ode to the Coast’ with the help of coastal memories and stories you shared.

This article was first published on 12 August 2015.

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