Charity launches new £10 junior membership to attract next generation of heritage and countryside lovers
The National Trust is today launching a new membership to inspire the next generation of heritage and countryside lovers for less than £1 a month.
The new £10-a-year junior pass for five–17 year olds offers youngsters the opportunity to visit hundreds of different types of places cared for by the Trust.
With children able to visit with any responsible adult, the new pass will also provide plenty of possibilities for days out to support the nation’s army of grandparents and relatives who are regularly called on to assist parents with child care.
Sharon Pickford, membership director said: “We want to inspire the next generation to care about all the buildings, countryside and wildlife that we look after and to help nurture a love for conservation and the outdoors.
“We also want to move with the times and offer more flexible memberships which reflect the changing nature of childcare in Britain.
“Family life has changed dramatically over the course of the last generation with children increasingly looked after by grandparents and other family members while their parents are out at work. We can help with providing a whole host of affordable entertainment and educational places for visits from mysterious castles and mansions to miles of golden sands and woodlands.”
As a consequence of these changes, young people – aged five to 17 - currently on the Young Person membership will benefit from a 70 per cent reduction in annual fees.
The Young Person’s 50 per cent concession remains, albeit with a revised age range (18-25) due to the introduction of the junior membership.
Ms Pickford continued: “Last year we were able to spend over £139 million on conservation thanks to the support of our members. With the cost of conservation continuing to rise we need to ensure we look to the future to build long term relationships which will enable us to look after the 500 historic places, 250,000 hectares of countryside and 775 miles of coastline in our care for many generations to come.”
On joining, junior members will receive a welcome pack and guide, membership card and voting rights for the charity’s Annual General Meeting. For more information on National Trust membership visit www.nationaltrust.org.uk/join