Get connected to nature
We're all part of the natural balance of things, living under the same sky as the trees, plants, animals, and birds. But research shows that while many children and adults are deeply concerned about the future of the natural world they don't always connect to it.
We know that if people fall in love with nature they'll be more likely to look after it. This is why we're encouraging everyone to notice the beauty of the world around them.
Making connections with the natural world is good for us. Taking a moment to notice the shapes of the clouds, listen to the birds or watch butterflies and bees can encourage mindfulness and improve wellbeing.
Many adults and children don't often make these kinds of positive connections to nature, according to the Noticing Nature report, which we've released in partnership with the University of Derby. But those that do are more likely to say they are happier than the rest of the population.
Noticing Nature report: key findings
Research we've carried out in partnership with the University of Derby highlights widespread concern about the natural world and a lack of connection to nature.
Children's connections to nature
- 90 per cent infrequently or never watched the sunrise
- 83 per cent infrequently or never smelled wild flowers
- 77 per cent infrequently or never listened to birdsong
- 24 per cent of children often stopped to look at the stars or the moon
Adults' connections to nature
- 79 per cent infrequently or never smelled wild flowers
- 62 per cent either infrequently or never listened to birdsong
- 57 per cent rarely or never watched the sunrise
- 27 per cent often watched clouds
- 38 per cent often stopped to look at the stars or the moon
Concern about the state of nature
- 73 per cent of children and 81 per cent of adults say they are concerned about the decline in nature
- 56 per cent of young people aged 16-24 say they are more worried about nature's decline than they were a year ago.
- 86 per cent of adults agree that it's important that there are strong laws to protect nature in the UK.
The Noticing Nature report is a survey of 2,096 adults (aged 16 plus) and 1,051 children (aged between 8 and 15) in England, Wales and Northern Ireland.