Safety campaign brings RNLI lifeguards to Three Cliffs Bay

View of Three Cliffs Bay
Published : 21 Mar 2016

Lifeguards will be introduced as part of a safety campaign at one of Wales’ most iconic beaches.

Three Cliffs Bay on Gower will have Royal National Lifeboat Institution (RNLI) lifeguards on patrol for the first time this year, with the safety service set to start later this week (Friday 25 March). 
The picturesque beach is becoming more and more popular and now attracts tens of thousands of visitors a year. Following two tragic drownings there last summer, a community action group was set up which has been working with the RNLI, HM Coastguard, the National Trust and other landowners to develop a community safety plan for the area to help people enjoy the beach more safely.

Staying safe

The RNLI lifeguard service will run alongside a wider safety campaign developed by the community partnership, which will also see improved safety signage around Three Cliffs Bay and a range of community engagement and education initiatives aimed at informing people about staying safe.
The campaign has the support of the family of Benny Collins, who tragically drowned after getting into difficulty at Three Cliffs Bay last July. He was 40.
A statement from the Collins family said: ‘We support the community to responsibly enjoy the beautiful Gower coastline, including Three Cliffs Bay. Three lives have been lost in three years at Three Cliffs Bay and we hope that better awareness of rip currents and cold water shock dangers will minimise future loss of lives - including those of young, strong, and able swimmers - people who may be unaware of the risks of rip currents and cold water shock.  
‘Benny was a strong rugby player, physically very fit and an able swimmer and yet did not escape tragedy in the Three Cliffs' waters.  We strongly support education in the community - through schools and community events. We also strongly support clear and effective signage in and leading into key danger areas.
‘Lastly, while we would not encourage people to swim at Three Cliffs Bay, we encourage people to only ever consider going into the water if lifeguards are present and only in designated areas. We hope that having lifeguards at Three Cliffs Bay going forward will allow ongoing education of the local community and visitors, and will keep people out of water when rip currents are present.’

Improve safety

Tom Beynon, a member of the community action group and a director of Three Cliffs Bay Holiday Park, said: ‘Everyone connected to the Three Cliffs Bay area were hugely saddened by the drownings last year and our thoughts remain with the families and friends of those who lost their lives. The tragic events further highlighted the need to improve safety in the area and there is a common and strongly held desire in the community to do everything we can to achieve that.
‘We have been working closely with the National Trust, HM Coastguard, the RNLI and a range of other parties to develop safety plans and hope the lifeguards and other measures will make Three Cliffs Bay safer for everyone.’

Daily lifeguard service

Lifeguards will provide a daily safety service from 10am to 6pm during the Easter school holidays between 25 March and 10 April, then at Whitsun between 28 May and 5 June and for the peak summer season between 2 July and 4 September. Lifeguards will also be on duty between 10am and 6pm on weekends and Bank Holidays between 30 April and 28 May and 5 June and 2 July. 
Stuart Thompson, RNLI Lifeguard Manager, said: ‘We are fully committed to reducing incidents at Three Cliffs Bay and helping visitors enjoy the beach safely and are really pleased to be working with the community and National Trust and other agencies  to this end.
‘We have carried out thorough risk assessments at the beach and found that there are sections where swimming can be managed by lifeguards. A designated swimming area will be set up with red and yellow flags where people can enter the water under the supervision of fully-trained lifeguards. Lifeguards will also be on hand to give safety advice to visitors. 
‘The sea conditions at Three Cliffs Bay can be dangerously unpredictable and at certain stages of tide in certain parts of the beach there can be rip currents. So people visiting the beach should seek advice from lifeguards, only swim during lifeguarded hours and always swim between the red and yellow flags. If lifeguards are not on duty anyone needing help should call 999 and ask for the Coastguard.’

Minimise risk

Paul Boland, general manager for the National Trust, which owns the area of the beach where the lifeguards will be situated, said: ‘Because of the increasing numbers using Three Cliffs, with its iconic beauty, we are hopeful that the lifeguard service being put in place this year will reduce the risk of visitors to our wonderful coastline getting into difficulties.
‘It’s going to be reassuring for visitors to the area and locals that all of us involved with Three Cliffs Bay are committed to developing a range of possible measures to manage risk, reduce incidents and improve safety there throughout the year, alongside bringing about the introduction of the seasonal lifeguards.
‘Our message at all times is that being aware and vigilant about personal safety is vital to ensure people’s enjoyment outdoors is not marred by injury or personal tragedy.’

Informed and educated

Nicola Davies, RNLI Community Incident Reduction Manager, added: ‘Introducing a seasonal lifeguard service at Three Cliffs Bay is an important step in attempting to reduce the number of incidents that occur there. But equally important is the work being done by the RNLI, the National Trust, HM Coastguard, local businesses, other landowners and the wider community to make sure people are well informed and educated about how to stay safe at the beach.’
RNLI volunteer lifeboat crews at Horton and Port Eynon Lifeboat Station and The Mumbles Lifeboat Station are on call 24/7 and have been on hand to respond to incidents at Three Cliffs Bay previously. They will continue to be and will work closely with the lifeguards at Three Cliffs Bay this year.
As well as Three Cliffs Bay, RNLI lifeguards will also provide a daily safety service throughout the summer holidays at Swansea Bay, Langland, Caswell and Port Eynon beaches between 10am and 6pm. Over the Easter Bank Holiday weekend lifeguards will also be on duty at Whitesands and Tenby South Beach in Pembrokeshire, Aberavon in Neath Port Talbot and Whitmore Bay in the Vale of Glamorgan.
Across Wales RNLI lifeguards assisted more than 900 people on 32 beaches last year. This year seven more beaches will have RNLI lifeguards – Three Cliffs Bay, as well as beaches in Porthcawl and Denbighshire.
A host of information and advice on various aspects of water safety is available at