Love the outdoors: Be Peak District Proud

Protect the invisible - please keep your dog on a lead to avoid disturbing birds that nest on the ground and young lambs

Guided by the Peak District National Park Authority and the Peak District National Trust teams, the Peak District Proud campaign is a new and innovative approach in to looking at the simple ways everyone can take care of the countryside. .

Through workshops held with a wide range of national park communities including conservationists, landowners and managers, local user groups and young people, we have refreshed our seasonal messages and given them a new lease of life.

Enjoy your access - look and listen to discover the wildlife and its habitat around you
Enjoy your access - look and listen to discover the wildlife and its habitat around you
Enjoy your access - look and listen to discover the wildlife and its habitat around you

We hope that the campaign will re-engage visitors to the Peak District with key elements of the Countryside Code and encourage a sense of positive responsibility and inspire visitors to look after the places they love and enjoy.

As we launch the campaign, our General Manager Jon Stewart added, ‘In 2019 we celebrated access to the countryside with our project BE KINDER, through the stories of people coming together to campaign for change. Now more than ever, as nature faces the challenges of climate change, we want to inspire everyone to look after the places they love and what better way to honour those past efforts than by being ‘Peak District Proud’ and coming together to be part of the campaign to respect, protect and enjoy the beautiful and diverse countryside of the Peak District.’

Respect your environment - please keep your dog on a lead to protect lambs and wildlife from harm.
Respect your environment - please keep your dog on a lead to protect lambs and wildlife from harm.
Respect your environment - please keep your dog on a lead to protect lambs and wildlife from harm.

The campaign will build upon the core messages of ‘respect, protect and enjoy’ found in the Countryside Code, but with a deliberate move away from more traditional warning or advisory signage currently found in many locations. #PeakDistrictProud hopes to share the positive ways in which people can help care for the national park; from taking home your litter and avoiding BBQs, to keeping your dog on a lead during sensitive periods of wildlife activity and the legal use of drones.

Respect your environment - leave no trace and take your litter home with you
Respect your environment - leave no trace and take your litter home with you
Respect your environment - leave no trace and take your litter home with you

#PeakDistrictProud is something we want everyone to take part in and share ownership of. The adaptable, creative and artistic nature of the campaign means we can constantly change how we share the campaign messages, and we welcome local communities and visitors sharing with us how they think they can make the most of #PeakDistrictProud. Read our other articles to find out the simple ways you can help look after the places you love to visit...